Resources
Tools for growth that compounds
Free calculators and playbooks for service businesses. Every tool ends in a dollar figure, and everything runs in your browser; nothing you enter is stored.
Revenue Maths
Calculators that end in a dollar figure, built for service businesses.
Cost per booked job calculatorFollow every enquiry to a won job and see how small improvements compound.Database reactivation calculatorEstimate what your old quotes and past customers are worth.ROAS and break-even ROAS calculatorCheck whether your ads make a profit, not just revenue.Customer acquisition cost calculatorEverything it takes to win a customer, including quoting time.Lifetime value calculatorWhat a customer is worth in gross profit, and your LTV to CAC ratio.
Playbooks
Ways to grow that fit how marketing works now.
Marketing leadership
For founders deciding who should own marketing.
Start with a diagnostic.
The 90-Day Plan: a diagnostic of your marketing and a week-by-week plan, built in two weeks. Yours to keep, whether or not we run it.